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Beyond the Anchor Desk: Blacks in Media (1988)




Genre: Newsmagazine

Place Covered: New Orleans, Orleans Parish, Louisiana, Baton Rouge, East Baton Rouge Parish, Louisiana

Copyright Holder: Louisiana Educational Television Authority

Date Issued: 1988-04-3

Duration: 00:21:07

Subjects: African American business enterprises | Media | Radio stations


  • Masingale, Sonya Host
  • Marshall, Pluria Speaker
  • Hutchinson, Jim Speaker
  • Lamont, Barbara Speaker
  • Nathan, Sandra Interviewee
  • Moncrieffe, Peter Interviewee
  • Tucker, Bill Interviewee


This segment from the April 3, 1988, episode of the series “Folks” features Sonya Masingale’s report on the challenges related to the black ownership of media properties. She first presents highlights from the Louisiana Black Media Coalition’s recent conference in New Orleans called “Beyond the Anchor Desk: Alternative Opportunities in Media.” The speakers include: Pluria Marshall, the president of the Black Media Coalition; Jim Hutchinson, the president of Inter Urban Broadcasting; and Barbara Lamont, the president of Crescent City Communications. Masingale also conducts an in-studio interview with: Sandra Nathan, the president of the Nathan Group in Baton Rouge; Peter Moncrieffe, the president and general manager of KQXL 106.3 FM in New Roads and Baton Rouge; and Bill Tucker, the co-owner of KQXL. They discuss the process for purchasing KQXL and the difficulties in attracting white advertisers to a black radio station.