Collection:LPB

Genre: Speech

Place Covered: Baton Rouge, East Baton Rouge Parish, Louisiana

Copyright Holder: Louisiana Educational Television Authority

Date Issued: 2016-09-14

Duration: 00:27:38

Subjects: Rotary Club of Baton Rouge | Karam, Thomas J. | Louisiana State University (Baton Rouge, La.) | LSU Tigers (Football team) | Branding (Marketing)

Contributors:

• Ausberry, Verge Speaker
• Karam, Tommy Speaker

A speech by Dr. Tommy Karam before the Baton Rouge Rotary Club on September 14, 2016. Dr. Karam is a Professor of Marketing at LSU and an advisor to LSU football players on personal branding. He discusses: personal branding as what people think of when they think about you; the importance of your tone of voice and default look; and his work with LSU athletes, including Shaquille O’Neal and Ricky Jean Francois.