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LSU Athletic Department (1984)

Louisiana: The State We're In



Genre: Newsmagazine

Place Covered: Baton Rouge, East Baton Rouge Parish, Louisiana

Copyright Holder: Louisiana Educational Television Authority

Date Issued: 1984-10-19

Duration: 00:09:48

Subjects: Sports | College sports | Business | Louisiana State University (Baton Rouge, La.). Athletic Department


  • Courtney, Beth Host
  • Ekings, Robyn Reporter
  • Brodhead, Bob Interviewee
  • O'Toole, Pat Interviewee


This segment from the October 19, 1984, episode of the series “Louisiana: The State We’re In” features Robyn Ekings’ report on the financial turnaround of the LSU Athletic Department. She reports that the department was facing a $1 million deficit two-and-a-half years ago, but is now enjoying a $3 million surplus. Her report touches on the changes related to corporate sponsorships, LSU merchandise, and concessions. Ekings interviews LSU Athletic Director Bob Brodhead and LSU Merchandizing Manager Pat O’Toole. Host: Beth Courtney